![]() Preventing sensitive information from reaching the wrong hands seems almost impossible.Ĭould there be another way where messaging can be secure and protect the individuals’ rights whilst also remaining responsible? ![]() While WhatsApp Business is also end-to-end encrypted, it has a number of loopholes that allow conversations to be stored or shared.īut do we actually want this level of secrecy? Can businesses, in good faith, condone the use of apps without visibility of what groups exist, who belongs to them, or what is being said? A lack of control and audit trails of conversations make them a minefield from a legal, IT and HR perspective. There’s certainly a need to tread with caution for companies looking to use WhatsApp Business, but are the alternatives actually more suitable? Apps such as Telegram and Signal, are ‘end-to-end encrypted’ which means the content cannot be monitored and is beyond even law enforcement agencies. However, it’s worth pointing out that when looking at alternatives like Signal which also caters to both personal and professional use, there are no settings to switch between personal or business usage. Any one given business might use multiple mediums such as phone calls, email, Slack, video call, and WhatsApp to communicate between teams.Ĭompanies are under increasing pressure to recognise the importance of staff wellbeing at this difficult time, and with employees using WhatsApp for both personal relationships and work use, the lines become more blurred. Stating that its “Business Services are not intended for intracorporate usage”, it therefore does not also fulfil the role of internal comms that many businesses will be relying upon from such a platform.Īs many of us adapt to working remotely, the work/life divide is a real struggle without a daily commute and change of scenery to help us compartmentalize the different areas of our lives, and this isn’t helped by the various different channels used for communications. WhatsApp Business can’t be used within or across organizationsĮssentially WhatsApp Business can only be used as a potential sales tool or conversation starter between a business and its customers. WhatsApp Business’ Terms of Service state “we make no representations or warranties that our Business Services meet the needs of entities regulated by laws and regulations with heightened confidentiality requirements for personal data, such as healthcare, financial, or legal service entities.” You can’t use WhatsApp Business in regulated industriesīefore you even begin to explore the platform further, you might want to check that you don’t fall into any of the industries not supported. Why you might want to think twice about using WhatsApp Businessĭespite the fact that companies across the world are using WhatsApp Business, there are a number of restrictions, responsibilities and risks involved, especially for larger organisations because of privacy regulations like GDPR or other regulatory requirements in their industry.īy using the platform, you agree to your information being shared across Facebook, with it “not possible to opt out of these data practices.” It can be used with a virtual phone numberįor both iPhone and Android users, there’s an option to use WhatsApp Business with a virtual number ideal for those who have concerns with sharing their number with WhatsApp or with other members of the team for those in larger organisations.Ĭonsidering its widespread popularity and global reach, it is perhaps a little surprising that both WhatsApp and WhatsApp Business are still free, especially with the use of additional features such as voice recordings and video calls.
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